Yeah, Right

Not to deride Gerry Plaza (not that I know him beyond this post) and the More Fun team of the Philippine Government about the "Jason Bourne franchise" for stating:

Push PH as a filmmaking destination
Given the popularity of the Bourne franchise, the new installment is sure to shine the light on the Philippines—certainly for its tourist spots, but also for the rawness and decay of its urban landscape.  And showing international filmmakers both faces of the country may open their eyes to the potential of making their future movies here.
We should make the most out of this fantastic exposure. Government and private businesses should take advantage of all that free publicity from the "The Bourne Legacy" to push the Philippines as a filmmaking destination.
It won't just generate revenue and create jobs, it will also be a priceless learning experience for our actors and film workers.

but  to be excited about something as trivial as having your locality for filming an international movie as popular as the "Jason Bourne franchise" is downright shallow. Thing about us is, we are so into pop culture we are basically setting aside all of our values and things that are really important.

Take for instance our singers who broke into "international stardom". We (prob'bly the media in particular)  hype too much of them as if it is the only way Filipinos could stand out or make a difference.

Jesus Christ.

When we should all be pushing for the second phase of the CJ Corona impeachment - that is - tracking all of the SALN (we ilocanos call it 'sal-iten- our vernacular for fucked-up), bank account and properties of ALL government officials, here we are sucked up in the Jessica Sanchez American Idol snag, and everything else that are downright base.

No amount of EDSA revolt will ever  change our lot if we keep being this way. And I can't believe we in the media are populated with hypocrites that thrive on the mundane. Like, if Plaza had really been into the "Jason Bourne franchise", he should know by now Bourne became popular because he defied the US government's stupid and corrupt officials.

And that is what really is important.

ps
I am sooo into Robert Ludlum books, so, I hate it when just suddenly, something as stupid as this comes out in the media.